Alkimi, the world's first decentralized ad exchange, is pleased to announce the appointment of Robert Bradley as Non-Executive Director. With over 20 years of experience in the media industry, Bradley has worked with leading media brands and has a strong background in digital innovation, commercial strategy, and ad tech operations, significantly driving revenue growth in global markets.
In his advisory role at Alkimi, Robert will utilize his extensive knowledge of digital ecosystems, ad technology, and international commercial strategy to scale Alkimi's platform, offering innovative solutions that challenge traditional advertising practices. According to Ben Putley, CEO & Co-Founder of Alkimi, "Robert's unmatched expertise in the media sector aligns perfectly with Alkimi's vision of disrupting traditional advertising. We believe in transparency, reducing fees, and working towards net zero emissions, making Robert a perfect fit for our ambitious goals."
Bradley's impressive career includes key leadership roles at News Corp, IDG, and CNN International Commercial. Currently, he serves as Senior VP at CNNIC / Warner Bros. Discovery, where he leads commercial digital transformation and revenue growth across major digital assets while managing strategic partnerships across APAC, LATAM, and EMEA regions.
Having followed Alkimi's progress closely, Bradley is excited about the company's commitment to transparency and efficiency. "Alkimi is at the cutting edge of the advertising industry, and I'm eager to contribute to the company's strategic direction and help achieve its ambitious goals," said Robert Bradley.
Alkimi is a decentralized alternative to inefficient legacy programmatic ad exchanges, aiming to restore value between advertisers, publishers, and users. As a custom layer 2 scaling solution on the Ethereum network, Alkimi offers a fast, infinitely scalable solution with 0% fraud, low transaction fees, and complete end-to-end transparency.
Rob joins Alkimi as a NED to leverage his extensive experience in leading digital ecosystem processes for companies like CNN and Warner Bros Discovery. With over 20 years in the industry, including more than 6 years overseeing Warner One’s commercial strategy and revenue, Rob's insight into ad tech and programmatic advertising positions him uniquely to guide Alkimi through its next growth phase.
